Wedgwood manufactures quality ceramics combining sophisticated classical contemporary design with highly skilled craftsmanship and the highest standards of quality. The company's main sales markets today include the UK, Japan and America. Wedgwood is quintessentially English. It has a tradition of innovation, quality and craftsmanship and its designs are widely acknowledged as timeless, elegant, classic and understated. The Wedgwood design teams also work with external designers for cross-pollination of ideas and experience.